Steelcase, Flex Mobile Power
Direction for the Flex Mobile Power launch, drawing from ceramic sculptures created by the product’s designer. Developed the visual approach across photography and styling to position the product between technology and sculpture, with a focus on form and material.
Art Director: Kat Magee
Photographer: Dean VanDis
Photo Assist: Luke Shoemaker
Videographer: Matchframe Creative
Video Manager: José Jimenez
Wardrobe Stylist: Jess Hill
Wardrobe Assist: Ava Hill
Producer: Vance & Co.
Talent: Endless Mgmt
Communications Partner: Nick Poli
Steelcase Creative Director: Erin Ellison
Brand & Graphic Design Direction: Jackie Keravich, Jen High
Graphic Design: Jessica Meade