In 2022, I partnered with photographer Dean VanDis to develop a new category of imagery for Steelcase, now known as the Studio Expressive photography style. The approach has since been adopted company-wide, shaping the brand’s visual identity and creative direction across campaigns. I continue to evolve the style and direct photography partners working within it across the Steelcase brand portfolio.

Photographer(s): Dean VanDis, Jeremy Frechette
Steelcase Creative Director: Erin Ellison
Brand Design: Emily Cowdrey

(images are from various shoots 2022-2024)
*see BTS of original shoot below